Not yet an advisory client? Start with an Export Growth engagement →

For advisory clients
who want us to run
the execution too.

Already working with us on export strategy? We can take on the marketing execution — content, campaigns, LinkedIn, brand, and digital — all connected to your live export pipeline.

+$8,500
per month addon to export retainer
5
marketing channels, fully managed
EMDG
eligible — up to 50% reimbursed
How This Fits

An add-on, not an entry point.

Full-Stack Marketing is available to clients already on a Growth Advisory or Core Retainer engagement with us. It covers the execution layer — running alongside your active export strategy, not in place of it.

We don't take marketing-only clients. Quarterdeck Labs does not offer a standalone marketing retainer. The execution only works when it's connected to a live export strategy and defined target markets.

Available to Growth Audit graduates and Core Retainer clients
Covers content, campaigns, digital presence, trade show prep, and market collateral
Not a standalone marketing retainer — Quarterdeck Labs does not take marketing-only clients
Execution starts once your export strategy and target markets are defined
New to Quarterdeck Labs? Start with a Growth Audit →
Why Marketing Fails for METS Exporters

Most METS companies treat marketing as a bolt-on. It shows.

You have a world-class product. You're talking to international buyers at trade shows. But between events, your brand is invisible — your LinkedIn is stale, your outreach is manual, and your content calendar is someone's part-time job.

Industrial B2B marketing is different. Buyers are technical. Sales cycles are long. Relationships matter more than impressions. You need someone who understands METS and knows how to build pipeline, not just brand awareness.

Full-stack marketing only works when it's connected to your export strategy. That's why we only offer it as an addon to the core retainer — so every piece of content, every outreach campaign, every LinkedIn post is aligned to a real market entry objective.
What changes when marketing is embedded
Content published per month 8–12 pieces
Outbound sequences active 2–3 markets
LinkedIn connection rate 32–48%
Avg pipeline coverage uplift 3.4×
What's Included

Five channels. One embedded team. Zero briefing overhead.

We run each channel as if we were your in-house marketing team — with full ownership of strategy, production, and performance.

01 / CONTENT

Content Strategy & Production

Long-form articles, technical case studies, and thought leadership pieces positioned for your target export markets. Written in your voice, optimised for international B2B buyers.

Technical articlesCase studiesWhitepapersSEO
02 / LINKEDIN

LinkedIn Presence & Outreach

Consistent personal branding for founders and key executives, personalised connection sequences into target buyer personas, and organic content that builds authority in your export markets.

Executive brandingConnection campaignsOrganic contentSales Navigator
03 / OUTBOUND

Outbound Campaign Management

Targeted email and multi-channel outbound sequences to pre-qualified international prospects. Built on the export pipeline intelligence from your retainer — not generic lead lists.

Email sequencesMulti-step flowsA/B testingCRM-linked
04 / BRAND

Brand & Messaging

International market positioning, messaging frameworks for different buyer personas, and collateral that travels — one-pagers, capability statements, and pitch decks adapted for each export market.

PositioningCapability decksMarket messagingCollateral
05 / DIGITAL

Digital & Performance

Website optimisation for international traffic, targeted paid campaigns on LinkedIn and Google for key markets, and SEO strategy aligned to international buyer search behaviour.

LinkedIn AdsGoogle AdsWeb optimisationAnalytics
WHY IT WORKS

Connected to Your Export Engine

Marketing in isolation is noise. We connect every channel to your live export pipeline — so the company we're targeting in Singapore gets the right article, the right LinkedIn touch, and the right outbound sequence, all at once.

Pipeline-alignedEmbeddedMarket-specificMeasurable
How We're Different

Not an agency. Not a freelancer.
An embedded marketing partner.

// TRADITIONAL-AGENCY

Retainer for deliverables. Hope for results.

General-purpose agency with no METS sector knowledge
Marketing disconnected from your actual export strategy
You spend time briefing, reviewing, and approving everything
Vanity metrics — impressions and followers, not pipeline
No accountability to international BD outcomes
Overhead, account management layers, and slow turnaround
// QD-MARKETING-ADDON

Embedded. Export-aligned. Accountable to pipeline.

Deep METS sector expertise — we know your buyers' language
Every campaign aligned to your live export market targets
Fully done-for-you — minimal time from your team
Measured against qualified conversations and pipeline growth
Works alongside your export retainer — no silo, no double-up
Lean embedded team — high output without the agency overhead
Addon Pricing

One price. Everything included.

Full-Stack Marketing is available as an addon to the Core Retainer only — so your marketing is always connected to your export pipeline.

Required Foundation

Core Retainer

$8,500/mo
1 target export market · 12-month minimum

Export strategy, international BD, and pipeline management — embedded in your business.

Export strategy development
International prospect outreach & sequencing
Pipeline management & reporting
EMDG grant navigation
Monthly reporting & reviews
Learn About the Core Retainer →
Full Package

Core Retainer + Full-Stack Marketing

$17,000/month

Effective cost can be as low as ~$8,500/month after EMDG grant reimbursement

Australian Government Grant

The EMDG program makes this significantly cheaper than you think.

The EMDG reimburses eligible export promotion expenses — including advisory fees and marketing retainer costs. We manage the full application for you as part of the engagement.

A $17,000/month combined retainer can cost as little as ~$8,500/month after EMDG reimbursement. We handle the full application as part of every engagement.
50%
back via EMDG
for eligible clients
Full-Stack Marketing

Already a client?
Let's add the execution layer.

Book a Strategy Call to discuss adding Full-Stack Marketing to your existing advisory engagement. New to Quarterdeck Labs? Start with a Growth Audit first.

$1,000 Growth Audit · Fully refunded on retainer · No lock-in before the audit