Export Marketing Addon · Embedded Execution

The marketing engine
your export team
doesn't have.

Content strategy, LinkedIn presence, outbound campaigns, brand — run inside your business, not outsourced to an agency. Powered by AI. Accountable to pipeline.

+$8,500
per month addon to export retainer
5
marketing channels, fully managed
EMDG
eligible — up to 50% reimbursed
Why Marketing Fails for METS Exporters

Most METS companies treat marketing as a bolt-on. It shows.

You have a world-class product. You're talking to international buyers at trade shows. But between events, your brand is invisible — your LinkedIn is stale, your outreach is manual, and your content calendar is someone's part-time job.

Industrial B2B marketing is different. Buyers are technical. Sales cycles are long. Relationships matter more than impressions. You need someone who understands METS and knows how to build pipeline, not just brand awareness.

🎯 Full-stack marketing only works when it's connected to your export strategy. That's why we only offer it as an addon to the core retainer — so every piece of content, every outreach campaign, every LinkedIn post is aligned to a real market entry objective.

What changes when marketing is embedded

Content published per month 8–12 pieces
Outbound sequences active 2–3 markets
LinkedIn connection rate 32–48%
Avg pipeline coverage uplift 3.4×
Brand visibility beforeAfter 90 days
Outbound response rateTarget
What's Included

Five channels. One embedded team. Zero briefing overhead.

We run each channel as if we were your in-house marketing team — with full ownership of strategy, production, and performance.

01 / CONTENT ✍️

Content Strategy & Production

Long-form articles, technical case studies, and thought leadership pieces positioned for your target export markets. Written in your voice, optimised for international B2B buyers.

Technical articles Case studies Whitepapers SEO
02 / LINKEDIN 💼

LinkedIn Presence & Outreach

Consistent personal branding for founders and key executives, AI-assisted connection sequences into target buyer personas, and organic content that builds authority in your export markets.

Executive branding Connection campaigns Organic content Sales Navigator
03 / OUTBOUND 📨

Outbound Campaign Management

Targeted email and multi-channel outbound sequences to pre-qualified international prospects. Built on the export pipeline intelligence from your retainer — not generic lead lists.

Email sequences Multi-step flows A/B testing CRM-linked
04 / BRAND 🎨

Brand & Messaging

International market positioning, messaging frameworks for different buyer personas, and collateral that travels — one-pagers, capability statements, and pitch decks adapted for each export market.

Positioning Capability decks Market messaging Collateral
05 / DIGITAL 🌐

Digital & Performance

Website optimisation for international traffic, targeted paid campaigns on LinkedIn and Google for key markets, and SEO strategy aligned to international buyer search behaviour.

LinkedIn Ads Google Ads Web optimisation Analytics
WHY IT WORKS 🔗

Connected to Your Export Engine

Marketing in isolation is noise. We connect every channel to your live export pipeline — so the company we're targeting in Singapore gets the right article, the right LinkedIn touch, and the right outbound sequence, all at once.

Pipeline-aligned AI-powered Market-specific Measurable
How We're Different

Not an agency. Not a freelancer.
An embedded marketing partner.

Traditional Marketing Agency

Retainer for deliverables. Hope for results.

General-purpose agency with no METS sector knowledge
Marketing disconnected from your actual export strategy
You spend time briefing, reviewing, and approving everything
Vanity metrics — impressions and followers, not pipeline
No accountability to international BD outcomes
Overhead, account management layers, and slow turnaround
Quarterdeck Labs Marketing Addon

Embedded. Export-aligned. Accountable to pipeline.

Deep METS sector expertise — we know your buyers' language
Every campaign aligned to your live export market targets
Fully done-for-you — minimal time from your team
Measured against qualified conversations and pipeline growth
Works alongside your export retainer — no silo, no double-up
AI-powered production — high output without high headcount
Addon Pricing

One price. Everything included.

Full-Stack Marketing is available as an addon to the Core Retainer only — so your marketing is always connected to your export pipeline.

Required Foundation

Core Retainer

$8,500/mo
1 target export market · 12-month minimum

Export strategy, international BD, AI automation, and pipeline management — embedded in your business.

Export strategy development
AI & automation implementation
International prospect outreach
EMDG grant navigation
Monthly reporting & reviews
Learn About the Core Retainer →
Full Package

Core Retainer + Full-Stack Marketing

$17,000/month

Before EMDG — effective cost can be as low as ~$8,500/month after grant reimbursement

🏛️
Austrade EMDG Program

Your marketing retainer can be up to 50% reimbursed.

The Export Market Development Grant (EMDG) reimburses eligible export promotion expenses — including marketing advisory and execution costs. Quarterdeck Labs marketing retainer fees are EMDG-eligible.

Combined with the Core Retainer, most clients recover $50,000–$100,000+ per year through EMDG. We handle the application as part of every engagement.

💡 A $17,000/month combined retainer becomes ~$8,500/month after EMDG. The Australian Government co-funds your export marketing engine.
Ready to add marketing?

Let's make your export
impossible to ignore.

Talk to us about adding Full-Stack Marketing to your export retainer. Start with a Growth Audit to map the opportunity first — or book a call if you're already clear on what you need.

info@quarterdecklabs.com  ·  Based in Australia  ·  Serving METS & manufacturing companies globally