There was a gap.
No one was filling it.
So we built for it.

Australian manufacturers have technology that competes anywhere. What most lack is someone who shows up, runs the international go-to-market, and stays until results are real. That's what Quarterdeck Labs does.

Book a Growth Audit — $1,000 → Book a Strategy Call
The Problem

Strong products. Broken go-to-market.

Australian companies are simply good at what they do. The equipment works. The technology is proven. The engineering credentials are real.

The advisory industry's response hasn't helped. A market entry report costs $20,000–$50,000 and delivers exactly one thing: a document. What happens after the document lands is the client's problem.

Where We Work

METS & Mining Supply Chain The Australian mining equipment, technology and services sector — companies winning domestically that should be winning internationally.

Export Markets Southeast Asia, the Middle East, North America and select African markets — the corridors where Australian METS companies have a genuine right to compete.

Partner Network AI and automation handled through our partner business Multanimus — specialist capability without the agency markup.

The Response

Quarterdeck Labs was built out of frustration.

The gap wasn't between good companies and bad markets. It was between export strategy advice and someone who actually executes it.

Quarterdeck Labs is the execution layer. Not a report. Not recommendations. A partner embedded inside your business — operating the export pipeline and staying accountable to outcomes until the results are real.

The model is built for depth, not breadth. We work inside your business rather than managing it from the outside.

"METS companies aren't losing markets because they have a bad product. They're losing because they have no one in the room fighting for international growth."
The Founder

Harrison Whitfeld — Founder, Quarterdeck Labs

Harrison has spent his career inside engineering-led, industrial, and export businesses — building the international growth and go-to-market functions that technical founders rarely have the bandwidth to build themselves.

His export market development work has spanned 10+ countries across Asia-Pacific, the Americas, and Africa, including collaboration with Austrade and InvestmentNSW. That work has been recognised with industry export awards and Export Australia finalist recognition.

Quarterdeck Labs is built from that experience. An embedded partner that builds the international pipeline, runs the execution, and stays until the results are real.

Team Track Record

What our team has done — in practice.

The Quarterdeck Labs team has first-hand experience developing export markets for Australian METS, manufacturing and defence companies. Champions for industrial technology and specialist systems operating in some of the most demanding environments on earth.

That work has spanned market entry and expansion across 15+ countries, including the USA, Canada, China, Indonesia, Vietnam, Malaysia, and markets in West Africa and the Pacific. It has included organising and coordinating participation in Austrade-backed trade missions to Indonesia, the Philippines, Canada, and Timor-Leste, and representing at the industry's most important international forums — GRX, IndoPac, MiningID, Africa Down Under, Indaba, CIM, IMARC, and others.

That track record was recognised with industry export awards and Export Australia finalist recognition.

Working Philosophy

We are champions of Australian industry.

We back Australian industry. We believe in a productive, industrious Australia — one whose manufacturers, technology companies, and industrial specialists are known and relied upon globally.

Our work is an expression of that belief. We lend our capabilities to the Australian businesses building that future, and we help them take their technology to the markets that need it.

Australia builds world-class things. Quarterdeck Labs makes sure the world finds them.
The Quarterdeck Approach

Six things that make this different.

Embedded, not advisory

We become part of your business for 12 months. Not a consultant delivering a report. Not a vendor you manage. A partner who does the work.

No reports. Execution.

Partner-extended capability

Where specialist work falls outside our core — like AI and automation systems — we extend through our partner business Multanimus. You get the right capability without the agency markup.

Partners over generalists

Sector-specific, not generalist

Quarterdeck Labs works exclusively with METS, manufacturing, and defence companies. Not SaaS. Not retail. Not professional services. The depth matters — because the language, the buyers, and the entry barriers are completely different.

Deep over broad

Outcome-oriented

Retainers are structured around measurable export growth — qualified international conversations, pipeline built, markets entered. Not hours logged. Not deliverables checked off a list.

Results, not activity

EMDG-aligned from day one

Every engagement is structured to maximise your Export Market Development Grant (EMDG) recovery — meaning the Australian Government can reimburse up to 50% of your retainer fees. We handle the alignment.

Up to 50% government-funded

Radical transparency

If a market isn't working, you'll hear it first from me — not six months later when the numbers make it unavoidable. The 12-month commitment only makes sense if both parties are having honest conversations throughout.

No agency spin
How We Work

Common questions.

Who does Quarterdeck Labs work with?

Australian METS, manufacturing, and defence businesses with proven technology and a clear gap between their domestic success and their international profile. Typically $5M–$20M revenue, with existing export activity or a clear mandate to start.

How is this different from hiring a consultant?

Consultants deliver recommendations. We deliver execution. The engagement runs for 12 months, embedded inside your team — we own the pipeline, the outreach, the marketing, and the grants. You own the relationships and results.

Do you work with companies outside Australia?

Occasionally, if there's strong alignment to the Australian industrial export ecosystem. See the International Enquiries page for criteria.

What does a typical 12-month engagement look like?

M1–2 Growth Audit, market prioritisation, ICP mapping, pipeline setup.
M3–6 Outbound launch, content engine live, first international conversations.
M7–12 Market expansion, grant recovery, pipeline maturation, distributor or partner development.
Start the conversation

Two ways in.
Both low-risk.

Start with a $1,000 Growth Audit — a deep assessment of your export readiness and market opportunity, delivered as a 90-day strategic roadmap. Fee refunded when you sign a retainer. Or book a free Strategy Call first if you'd rather talk it through.

$1,000
Refunded on retainer conversion

Growth Audit

A deep assessment of your export readiness, current AI gaps and market opportunity — delivered as a 90-day strategic roadmap.

Book Your Growth Audit →
Free
30-minute call · No obligation

Strategy Call

Talk to Harry directly about your current situation and whether Quarterdeck Labs is the right fit for your business right now.

Book a 30-Minute Call →

info@quarterdecklabs.com  ·  Based in Australia  ·  Serving METS & manufacturing companies globally